Volkswagen's US CEO explains why he thinks America is ready for a small pickup truck again
April 26 2019, Benjamin Zhang
The Tarok is a compact, car-based pickup truck and is unlike anything currently on the US market. Volkswagen Group of America CEO Scott Keogh said there's some untapped market potential to be had.
"What we think is intriguing here is since many people still live in normal urban environments, we like packaging driveability, fuel economy, and everydayness of an everyday urban environment," Keogh told reporters at the New York Auto Show.
According to the VW boss, a vehicle like the Tarok is perfect for the rigors of daily urban life, from handling baby seats to parking in tight spaces, but also capable when it comes time to explore trails on the weekend...