Volkswagen's US CEO explains why he thinks America is ready for a small pickup truck again

April 26 2019, Benjamin Zhang

Volkswagen's US CEO explains why he thinks America is ready for a small pickup truck again
The Volkswagen Tarok concept pickup truck made it North American debut on Wednesday at the 2019 New York International Auto Show. The Tarok is a near-production-ready concept that was first introduced at the Sao Paulo Auto Show late last year...

The Volkswagen Tarok concept pickup truck made it North American debut on Wednesday at the 2019 New York International Auto Show.

The Tarok is a near-production-ready concept that was first introduced at the Sao Paulo Auto Show late last year. The production version is set to go on sale in South America in the near future.

But Volkswagen's ambitions for the pickup concept go beyond South America. VW thinks America may be ready for a truck like the Tarok.

The Tarok is a compact, car-based pickup truck and is unlike anything currently on the US market. Volkswagen Group of America CEO Scott Keogh said there's some untapped market potential to be had.

"What we think is intriguing here is since many people still live in normal urban environments, we like packaging driveability, fuel economy, and everydayness of an everyday urban environment," Keogh told reporters at the New York Auto Show.

According to the VW boss, a vehicle like the Tarok is perfect for the rigors of daily urban life, from handling baby seats to parking in tight spaces, but also capable when it comes time to explore trails on the weekend...

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